Stop Automating Broken Processes

Start reimagining workflows for the AI era

The Problem Nobody's Talking About

After 30 years in technology, I've watched countless organizations pour millions into AI initiatives that deliver marginal improvements. They're not failing at AI—they're failing before AI even enters the equation. They're optimizing workflows designed for constraints that no longer exist.

Taking a legacy process and sprinkling AI on individual tasks is like putting an engine on a horse carriage. Sure, that one task gets faster, but you're still trapped in a workflow built for horses.

The Question That Changes Everything

Instead of asking "What tasks can AI automate?"
Ask: "How can we reimagine this entire workflow?"

The Transformation Framework

❌ Old Thinking

Find slow tasks, automate with AI, celebrate 10% improvement

✅ New Thinking

Question why workflows exist, eliminate constraints, achieve 10x transformation

🔄 Traditional Automation

Same process, just faster. Preserves broken workflows.

🚀 Workflow Reimagination

Different process entirely. Eliminates unnecessary work.

Why This Matters Now

Generative AI has eliminated the fundamental constraints that shaped how we work: information scarcity, expensive coordination, and hierarchical decision-making. Yet most organizations are using this revolutionary technology to make obsolete workflows run faster. The companies that win won't be slightly more efficient—they'll be fundamentally different.

About This Initiative

This site shares insights from my ongoing research into AI-driven workflow transformation. Through R&D initiatives and real-world prototyping, I'm exploring what becomes possible when we stop automating yesterday's constraints and start reimagining tomorrow's workflows.

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The future does not belong to those who follow. It belongs to those who reimagine, rebuild, and refuse to settle.